Why Order Confirmation Emails Are a Goldmine for Upsells in 2025

ryan

Ryan Rosef

Table of Contents

When someone completes a purchase on your store, it might feel like the journey is over—but in reality, it’s just the beginning.

Order confirmation emails have one of the highest open rates in email marketing—often above 65%, compared to 15–25% for standard promotional emails. Why? Because customers are expecting them. It’s the one email they’ll definitely look for after making a purchase.

That’s exactly why Adflipr helps turn this moment into an upselling and retention opportunity.

Why Are Order Confirmations So Powerful?

When a customer receives an order confirmation email, they’re:

  • Highly engaged
  • Emotionally satisfied with their purchase
  • Still in “buying mode”

This is your chance to provide value and gently encourage them to explore more. With the right structure, these emails can generate repeat purchases, improve customer loyalty, and boost your AOV (Average Order Value)—all without seeming pushy.


How to Use Order Confirmation Emails to Upsell (With Adflipr)

Here’s how Adflipr makes it easy to turn a boring receipt into a high-performing revenue driver using Drag And Drop Email Builder Tool:

1. Product Recommendations Based on Purchase

Our drag-and-drop builder allows you to insert personalized recommendations directly below the order summary. Using real-time product data from Shopify or WooCommerce, you can show:

  • Related products
  • Frequently bought together items
  • New arrivals

Example: If a customer buys a pair of running shoes, show matching athletic socks or water bottles.

2. Exclusive Discount Coupons

Keep the momentum going by offering a thank-you coupon for their next order.

With Adflipr’s Coupon Block, you can:

  • Auto-fetch existing discounts from your store
  • Display a personalized coupon code (e.g. “WELCOME10”)
  • Set urgency (e.g. “Valid for 48 hours only”)

This drives return visits and reduces post-purchase drop-off.

3. Highlight Bestsellers or Trending Products

Use this space to introduce your top-rated or fast-moving products. These aren’t random suggestions—they’re proven sellers.

Adflipr can auto-populate this data directly from your store, including:

  • Product name
  • Image
  • Price
  • Short description
  • Add-to-cart or view button

4. Cross-Sell Using Smart Bundles

Bundle offers are a tried-and-true upsell method. With Adflipr, you can showcase curated combos like:

  • Buy 1 Get 1 (BOGO)
  • Bundle & Save offers
  • “Complete the look” recommendations

It’s like having a digital salesperson inside your order email.

5. Social Proof & Trust Signals

Reinforce the purchase with customer reviews, ratings, or user-generated content. It not only builds trust but nudges customers toward new purchases.

Adflipr’s email blocks let you drag-and-drop testimonial content or even showcase your Instagram feed with real customer photos.

Built for Shopify & WooCommerce Stores

Adflipr integrates natively with Shopify and WooCommerce, so you don’t need to manually copy-paste anything.

Once connected, Adflipr can:

  • Fetch real-time order summaries
  • Display customer address & shipping info
  • Insert product images and dynamic content
  • Schedule confirmation follow-ups

Benefits of Using Adflipr for Order Confirmation Upsells

  • Higher ROI on emails: You’re monetizing the most opened email
  • Boost AOV: Get customers to add more to their cart—even after purchase
  • Reduce churn: With incentives and value, customers return more often
  • No-code setup: Drag. Drop. Done.

Adflipr enables customer-centric marketing for 1000s of  businesses like yours.