Email marketing is still one of the most effective ways to connect with your customers and grow your business. But simply sending emails isn’t enough — you need to know if your emails are working.
That’s why it’s important to track key email marketing analytics. These numbers tell you how well your campaigns are doing and where you can improve.
In this blog, we’ll explain the top email metrics you should track and how AdFlipr, a powerful email marketing platform, helps you boost these numbers and grow faster.
Open Rate
What is Open Rate?
It’s the percentage of subscribers who open your email out of the total number who received it.
Why it matters:
If no one opens your email, your message doesn’t get read. It’s the first step toward engagement.
Industry benchmark:
Most businesses see an open rate between 20% to 30%.
Tips to improve open rates:
- Write compelling subject lines
- Use the recipient’s first name
- Avoid spammy words
- Send at the right time
How AdFlipr helps:
AdFlipr uses AI-based subject line testing and audience insights to help you write better subject lines and personalize emails for higher open rates.
Click-Through Rate (CTR)
What is CTR?
CTR shows the percentage of people who clicked a link in your email.
Why it matters:
Clicks mean your audience is engaging and taking the next step, like visiting your website or viewing a product.
Industry benchmark:
A good CTR is around 2% to 5%.
Tips to improve CTR:
- Use clear, visible call-to-action (CTA) buttons
- Keep email content short and focused
- Add relevant images or product previews
- Segment your list based on interests
How AdFlipr helps:
AdFlipr lets you add beautiful CTA buttons, dynamic product blocks, and personalized recommendations based on user behavior — making your emails more clickable.
Bounce Rate
What is Bounce Rate?
It’s the percentage of emails that could not be delivered.
Types of bounces:
- Hard bounce: Invalid or non-existent email address
- Soft bounce: Temporary issue like a full inbox
Why it matters:
High bounce rates affect your sender reputation and deliverability.
Industry benchmark:
Keep your bounce rate below 2%.
Tips to reduce bounce rate:
- Clean your email list regularly
- Use double opt-in
- Don’t send to inactive emails
How AdFlipr helps:
AdFlipr automatically filters out invalid or inactive emails before sending. It also checks deliverability to make sure your emails reach real people.
Unsubscribe Rate
What is it?
The percentage of users who opt out of your email list after receiving a campaign.
Why it matters:
Unsubscribes show if your content is not meeting expectations or you’re sending emails too often.
Industry benchmark:
Less than 0.5% per campaign is considered healthy.
Tips to reduce unsubscribes:
- Send relevant content
- Segment your email list
- Let users choose preferences (like frequency)
How AdFlipr helps:
AdFlipr uses behavior-based segmentation and interest tagging so that users only receive emails that matter to them, reducing unsubscribe rates.
Conversion Rate
What is it?
The percentage of users who complete a desired action, like purchasing a product or signing up, after clicking on your email.
Why it matters:
This metric directly affects your revenue and ROI from email marketing.
Tips to improve conversions:
- Use strong CTA buttons
- Send offers at the right time
- Keep landing pages relevant to the email
How AdFlipr helps:
AdFlipr connects your email campaigns with your store’s data, making it easy to show product recommendations and special offers based on customer behavior.
Revenue Per Email (RPE)
What is it?
It measures how much money you make for each email you send.
Why it matters:
It shows the true value of email marketing for your business growth.
Formula:
RPE = Total Revenue from Campaign / Total Emails Sent
How AdFlipr helps:
AdFlipr tracks sales from every campaign and tells you which email earned how much. You can use this insight to double down on top-performing content.
Abandoned Cart Recovery Rate
What is it?
This shows how many customers return to complete their purchase after receiving an abandoned cart email.
Why it matters:
Most shoppers add items to their cart but don’t buy. A well-timed email can recover those lost sales.
Tips to improve recovery rate:
- Send a series of reminder emails
- Offer limited-time discounts
- Show product images in the email
How AdFlipr helps:
AdFlipr automatically sends abandoned cart emails with product details and discount codes, helping you recover more sales without manual follow-ups.
Email List Growth Rate
What is it?
The rate at which your subscriber list is growing.
Why it matters:
A growing list means more potential customers and higher campaign reach.
How AdFlipr helps:
AdFlipr offers website forms, popups, and integrations with Shopify, WooCommerce, and CRMs to help you collect new leads and grow your list faster.
Email Deliverability Rate
What is it?
It tells you how many emails actually land in the inbox instead of spam or getting blocked.
Why it matters:
Even great emails won’t work if they never reach the inbox.
How AdFlipr helps:
AdFlipr uses smart sending practices, verified sending domains, and list cleaning to improve inbox delivery.
Engagement Over Time
What is it?
Tracks when your audience opens and clicks emails — morning, afternoon, or night.
Why it matters:
Sending emails at the right time improves open and click rates.
How AdFlipr helps:
AdFlipr shows you performance over time and recommends the best time to send your next campaign.
How AdFlipr Helps You Succeed
With AdFlipr, businesses can:
- Build professional emails with drag-and-drop tools
- Send automated campaigns based on customer behavior
- Track opens, clicks, and revenue in real-time
- Recover abandoned carts with ease
- Improve engagement through smart segmentation
- Grow their email list using website popups and forms
- Connect with WooCommerce, Shopify, and other tools
- Make better decisions with easy-to-read reports
Whether you’re a small business or growing eCommerce store, AdFlipr makes email marketing simple, smart, and results-driven. Get Started For Free
